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Pricing for iTunes gets a little more complicated

1:13 PM Tue, Apr 07, 2009 |
Posted by: Walt Zwirko
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 Apple today changed the pricing of content on its iTunes Store.

If you’re a regular user, you know that individual songs have been 99 cents each since the service launched in 2001; Apple didn’t give record labels an option as a nod to simplicity.

Starting today, though, you’ll see a three-tiered pricing arrangement on iTunes:

Some catalog items like Elvis Presley’s “Blue Suede Shoes,” “London Calling” by The Clash and “Baby I Need Your Loving” by The Four Tops are now available for the reduced price of 69 cents.

Most of the music on iTunes appears to remain at the 99-cent level.

But now record labels have the option to charge $1.29 for the most popular tunes, like The Black Eyed Peas’ “Boom Boom Pow” and “Poker Face” by Lady GaGa.

The good news for music buyers is that Apple’s entire library is now free of copy protection; once you buy a song, you can play it back on an iPod or any other portable music device or computer (as long as it is capable of decoding the Apple-specific AAC format; many non-Apple portable devices don’t have that as an option).

Just my two cents here, but I’ve always contended that all downloadable music for sale on the Internet is overpriced. That’s based on the simple fact that Web distribution cuts out all of the manufacturing, packaging, shipping and retail store expenses; why shouldn’t music users benefit?

The reality is that we’re paying a “piracy tax” for all the users who pilfer their tunes from friends or illegal Web sites.

What if iTunes priced a song at 25 cents? Or a dime? Would you even think twice about the risks involved in obtaining illicit copies if Lady GaGa’s latest hit was a quarter or less?

E-mail askwalt@wfaa.com



4 Comments

We have our disc for sale on ITunes and we get .70 off a .99 song. It is not bad pricing for indy bands like us with limited distribution.

what if songs were $.25 you ask? People would be more likely to download instead of getting them illegaly. Most people will pay a “fair” price for most things.

I think itunes should keep the prices how they were because some people are going to stop buying them because of the prices.They can make the same amount of money with the songs being .99 cents.

I don’t know where else to go to about Jackson funeral service / BIG DEAL he is dead. I would rather have watched Farah Fawcet service any day of the week. I want to watch my soaps so next time find another time and channel besides channel 8. He didn’t mean nothing to me because of changing what God blessed him with. He had to right changing his color of skin, and all the other crap.I never like his music and never will. To me Elvis is so much more than M. Jackson will ever be.I didn’t use to like him either.


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